The art of using language and power to get someone to think, act, decide, choose the way that you want.

Think of persuasion as skill of language like how to persuade a waiter to get the food you want.

Coercion is related but if the person if forced they are not persuaded. ‘Make him an offer he can’t refuse’ isn’t about the quality of the offer against other options.

Persuasion can involve physical actions like all languages but is more based at a distance through repetitive and clear messaging.

Change management and conflict management would be related topics including sales and marketing, even law both civil and commercial.