J-Curve Performance Model

Change is not difficult; change happens all the time. But change you want is hard and will not happen through luck. You need to ride it to your new reality.

Welcome the J-curve change model. The model is made of four main stages: 1) Set, 2) Stop, 3) Start, 4) Secure. The J-curve change model is best used with the F-framework that will help guide an individual or group through the change.

Below are the details for each stage including the Zone of Giving up (ZOGU) where many changes falter and die.

SET

Organise your thought and aims to define what change you want. Be ambitious. Define the boundaries and get ready to begin. Baseline key metrics as these are your starting point for change.

STOP

First stage of performance change is to stop doing things that are low value or distractions. Stopping is the hardest stage and there will be times of failure but keep going and you will start to see improvements.

START

With stopping activities dwindling new activities can start and then replace them. This will take longer than wanted and failure at this stage is likely. But better performance will start to be noticed.

SECURE

The force to return to the old performance is strong with many of the stop activities starting to reoccur. At this stage new performance needs to be part of the new identity to secure the change.